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Module · CRM · Loyalty

Sell more to those who already bought.

RFM segmentation, automated recipes (birthdays, post-purchase, carts), targeted campaigns and MJML template editor. Turn the customers you already have into your growth channel.

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Loyalty analysis in Kumbai: repeat rate, average ticket and monthly evolution
RFM segmentation

Your customer base, classified automatically.

Every customer receives a segment based on Recency, Frequency and Monetary value. Updated with every order.

Champions

Bought recently, often and spend a lot. Reward them.

Loyal Customers

Buy consistently. Keep them close, offer previews.

New Customers

First purchases. Onboarding matters — welcome them well.

Promising

Recent buyer, low frequency yet. Nudge for the second purchase.

At Risk

Was a good customer but hasn't bought in a while. Recover with a specific incentive.

Hibernating

Long time no buy. Aggressive recovery campaign or exclude to save budget.

Automated recipes

Campaigns that run on their own.

🎂

Birthday

The customer gets an email on their birthday with a personal discount. Configure days in advance and message.

✉

Post-purchase reminder

X days after buying a specific product. Ideal for repurchase, care tips or "you liked it, come back".

🛒

Abandoned cart

Automatic sequence of 3 emails (1h, 24h, 48h) if the customer doesn't complete the purchase. Recover 15-25% additionally on average.

⭐

Review request

N days after delivery, an email asks for a review with a direct link. Increases reviews without extra work.

📈

Reactivation

If the customer hasn't bought in X months, an "At Risk" recipe fires with a special offer.

🎁

Post-first-purchase

N days after the first purchase to convert into a recurring customer. Second-purchase incentive.

Ad-hoc campaigns

Any segment, any moment.

Pick an RFM segment (or build a custom one with filters) and send a campaign with template, code and CTA. Schedule for the moment you want.

🎨

MJML template editor

Visual editor with drag & drop or MJML code editing. Reusable templates for each type of campaign.

📢

Email, SMS and WhatsApp

Same segment, three channels. Pick or combine by campaign type. WhatsApp Business with approved templates.

🎯

Custom filters

Custom segment building blocks: last purchase, bought category X, total spent, city, subscribed to newsletter…

📚

Full send history

Every email/SMS/WhatsApp sent, with delivery, open, click and conversion status. Filter by campaign or customer.

Typical workflow

From analyze to sell.

  1. 1

    Configure recipes once

    You define: birthday, post-purchase, cart, reactivation. They run forever on their own.

  2. 2

    Automated recipes fire on their own

    Without touching anything. The birthday goes out on the right day; the cart at 1h, +24h and +48h; the post-purchase reminder X days after the order.

  3. 3

    You launch a manual campaign

    Open "RFM Analysis", click a segment, pick a template, set a promo code and send. Or schedule for tomorrow.

  4. 4

    You measure results

    Opens, clicks, conversion to order. Unified history. If a campaign didn't work, you spot it fast.

  5. 5

    You iterate

    Adjust the template, change the discount, try another segment. Automated recipes keep running in the background.

Customer list in Kumbai with orders, total spent and last order
And inside Kumbai

How it connects with the other modules.

OrdersRFM feedEvery order updates the customer's segment automatically. CatalogReminder per productThe per-product reminder configured in the PIM triggers post-purchase recipes. POSCross-channel customerPhysical POS sales feed the same customer record and the same RFM. Email SMTPYour own serverSends go from your own SMTP so deliverability stays your reputation, not ours. SMS/WhatsAppTwilio, LabsMobileDirect integration with the SMS providers you already use. REST APICustomer endpointsSync customers with your other tools via API with scoped tokens.
Module FAQ

The most asked questions about Loyalty.

How is RFM segmentation calculated?
Based on last purchase date (Recency), how often they buy (Frequency) and how much they spend (Monetary). Updated with each order. Cutoffs adjustable per business.
How do carts arrive from the online store?
Via native integration with PrestaShop; the customer's email lets us start the sequence. On other platforms, in beta.
Can I customize the recipe emails?
Yes. MJML editor with your branding, variables (customer name, cart, code) and A/B testing on subject.
Does it work with my own SMTP server?
Yes. Configure your SMTP (any: SendGrid, Mailgun, your own postfix) and Kumbai sends from your address so replies come to you.
What about WhatsApp?
Via WhatsApp Business API with pre-approved templates. It requires your own WhatsApp Business account.
How do I measure campaigns?
Every send: delivery, open, click, unsubscribe. Every order attributes the source if it came via a link. Ratios by segment and by template.
Do I need to change my online store to use Kumbai?
No. Kumbai connects to your existing store.
What happens to my data if I cancel?
Exportable any time (CSV/JSON). 30 days to download before permanent deletion.
Is it GDPR-compliant?
Yes. EU servers, encryption, DPA signable, granular permissions and on-demand deletion.
Can I try it before paying?
14 days of the Growth plan free, no card.
Which languages are available?
Panel and templates in English and Spanish, selectable per user.
How does support work?
Chat and email in CET hours, average reply < 4 working hours.

Your customer base is your goldmine.

14 days of the Growth plan, free. Turn RFM on and see the recipes running with your real customers.

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